A speedy sale rarely happens by accident. More often than not, it’s the result of a deliberate, focused, and well-executed plan, and the highest offers usually come when a listing is fresh.
Just like anywhere else, selling your home fast in the Wilton and Sailbury area is about creating a sense of urgency and spurring buyers into action with an opportunity that's simply too good to miss.
And if there's one thing for sure, it’s that your home will be at its most exciting during its first month for sale, so it’s vital to maximise the impact of those critical early weeks to avoid the risk of going stale.
With that in mind, we’ve created this insider guide to our process with a five-phase plan that’s clear and easy to manage for the best chance of finding a buyer within 30 days.
- Phase 1: Prepare for success
- Phase 2: Perfect your presentation
- Phase 3: Make a market splash
- Phase 4: Review and refresh
- Phase 5: Seal the deal
These steps will help you lay solid groundwork before your home is even for sale, then follow through with a proven strategy to lock in a brilliant buyer.
PHASE 1: PREPARE FOR SUCCESS
Preparation is everything, and there are lots of things you can do before your home goes on the market to ensure you optimise every stage, from your launch, to viewings, to legal momentum.
- Shortlist agents by checking their listings on the property portals: multiple price reductions or numerous homes that have sat around for ages can indicate overvaluing tactics.
- Select an agent who listens to your plans, supports their valuation with evidence, knows your area well, has brilliant marketing, and offers firm commitments around staying in touch.
- Decide on your asking price. Your agent will help you strike the perfect balance of being bold, standing out online against your competition, and attracting your correct target market.
- Start getting your home ready for viewings - our blog on four ways to declutter is packed with tips and techniques to get organised in a way that suits your mindset.
- Choose a solicitor and begin the process of preliminary legal work to compile a pre-contract package now so you can minimise delays later on.
For more advice on putting your home in safe hands, head to our blog on Choosing an Estate Agent for fifteen essential questions to ask.
PHASE 2: PERFECT YOUR PRESENTATION
There is absolutely no doubt that buyers respond to or reject homes based on their marketing and visual presentation. Snap judgements are all the rage, so work with your agent to get the following right:
- Wonderful welcomes: Get a ten-out-of-ten from the moment a viewer arrives outside with our expert guidance on Autumn Kerb Appeal.
- Setting the stage. Clean, plump and tidy your way to a sale with our Autumn Home Styling tips for every room in your home.
- Professional photography. Mix wide-angle and close-up shots for a magazine-style gallery using our Photography Secrets blog.
- Compelling words. Make sure your agent’s description highlights your home’s major selling points with enthusiasm and evocative language.
It's all about going for gold in every touchpoint for buyers, and having these four factors entirely on point has proved a winning formula time and time again.
PHASE 3: MAKE A MARKET SPLASH
Your first two weeks on the market set the stage for everything that comes next. This is when your agent will be showing your home to their existing database of buyers, as well as to new enquiries coming in.
- Use an agent who goes beyond the portals to promote their homes. Ask them how they use social media, email alerts, and even old-fashioned phone calls to drum up interest.
- Time your launch to build up to a first weekend of viewings, and consider inviting your agent's top buyers to an early-bird preview for a sense of exclusivity, opportunity, and urgency.
- Think about an open house or viewing day. They’re not always essential, but they are effective and efficient for concentrating interest, creating competition, and generating offers swiftly.
Ultimately, your home hitting the market should feel like an event, and a good agent will be more than willing to show you exactly how they make that happen.
PHASE 4: REVIEW AND REFRESH
If you don't have an offer after your first two weeks for sale, it’s time to review your strategy to plan a second push with as much energy as the first. Here’s what a good agent looks at:
- Reviewing your feedback. Common themes often emerge in comments from viewers, giving you a valuable chance to finesse your presentation and marketing before the next phase.
- Refreshing your listing. Changing the order of your photos, and taking another look at your description for opportunities to either switch the emphasis or highlight undersold points.
- Re-evaluating your price. Are you optimising the price bands on the property portals to generate the most interest? Could a tiny tweak up or down target an untapped group of buyers?
- Recontacting buyers who've been away, haven’t yet come to view, or made positive noises on their first viewing but haven’t taken things further.
Armed with the extra knowledge of the market’s response that you didn’t have at the start, you can reshape your marketing and keep up momentum for a new campaign.
PHASE 5: SEAL THE DEAL
Wouldn’t it be nice if every buyer offered the full asking price, or more, as soon as they finished viewing? Alas, real life isn't like that, so let's look at how to agree a sale without tearing your hair out.
- Don’t take low offers personally. Every buyer has their own way of doing things, and it's perfectly normal for someone to try their luck before increasing their bid. Keep calm and carry on!
- Negotiate firm, but soft. Buying a home is a big commitment, so gently does it. Your agent should stand your ground and keep the conversation warm to edge your buyer upwards.
- Look beyond the numbers. There’s more to a buyer than the price they offer - consider their finances, whether there’s a chain, and when they can move to make your decision.
And remember: there’s a fine line between holding out for the best price and holding out for too much. Keep your sights on making your move happen and starting your next exciting chapter.
Would you like a swift and smooth move?
Then let’s start talking now. Our team knows what it takes to get homes sold quickly, by maximising every day you’re on the market to get the highest price, then getting you through to completion.
For a no-strings chat about selling your home fast in the Wilton and Sailbury area, call us on 01722 580059 or message us at info@piccoloproperty.co.uk and let’s start planning your move.
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